Job Description

ü  Digital and ATL Activities: Oversee and manage all digital and ATL activities to ensure they reach the target consumers effectively.

ü  Market Research and Analysis: Conduct in-depth research and analysis of consumer behavior, market trends, and competitor activities to inform marketing strategies.

ü  Strategic Development and Implementation: Develop and implement marketing strategies that align with the company’s objectives and resonate with the target market.

ü  Plan and execute marketing initiatives, including projects, campaigns, events, and sponsorships.

ü  Brand Management: Build brand awareness and enhance brand value and profitability through strategic marketing efforts.

ü  Performance Measurement and Reporting: Measure and report on the performance of marketing campaigns

ü  assessing KPIs and ROI to inform future strategies.

ü  Collaboration and Coordination: Collaborate with various teams such as BTL, sales, planning, MT and others to ensure cohesive and effective marketing initiatives.

ü  Advertisement and Promotion Oversight: Oversee the production of advertisements, promotional materials, and mail campaigns to ensure consistency with brand messaging.

ü  Alignment with Brand Values: Ensure that all messaging and marketing activities are aligned with the company’s brand and values.

ü  Contribute to development of subordinates' skillsets and mindsets and their success.