Job Responsibilities

-  Contribute to the development of the overall marketing strategy in alignment with company goals

-   Analyze market trends, competitor activities, and customer behavior to identify opportunities for

Growth.

-  Plan, execute, and monitor integrated marketing campaigns across various channels (online and offline) to enhance brand awareness and generate leads.

-  Collaborate with creative teams to develop compelling marketing collateral.

-  Oversee the digital marketing strategy, including SEO, SEM, email marketing, and social media campaigns.

-  Utilize data and analytics to measure campaign effectiveness and optimize digital marketing efforts

-  Ensure brand consistency across all marketing channels and materials.

-  Collaborate with design teams to maintain and enhance brand identity

-  Collaborate with sales, product development, and other departments to align marketing strategies with overall business objectives.

-  Communicate marketing initiatives and provide necessary support to ensure successful  implementation.

-  Performance Metrics:

-  Establish key performance indicators (KPIs) and metrics to measure the success of marketing campaigns.

-  Provide regular reports and insights to leadership on marketing performance.

 

 

Job Requirements

-  Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

-  Proven experience in a senior marketing role, demonstrating successful development and execution of marketing strategies.

-  Strong knowledge of digital marketing, including SEO, SEM, social media, and email marketing.

-  Excellent leadership and team management skills.

-  Analytical mindset with the ability to interpret data and make informed decisions.

-  Effective communication and interpersonal skills.