Job Responsibilities

- Overseeing the development and placement of the creative elements that position the company in the marketplace 

- Developing and executing the strategic plans for sales and marketing and managing the brand of the company. 

- Develop the company’s overall branding, marketing and corporate communication strategies in line with the company’s business development objectives and market characteristics and trends 

- Develop and manage branding, advertising and marketing/promotion campaigns for corporate and project launches within budgetary allocations 

- Develop and manage the customer relationship management process 

- Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with product, sales, and technical teams 

- Participate in the development of business cases for new projects / initiatives in charge of operations, sales, corporate development, marketing, pricing, and revenue management. 

- Setting up the process of generating revenue. 

- Creating a pricing strategy to target those micro-markets. 

- Monitoring all the revenue streams and adjust as necessary.

Job Requirements

- Bachelor's Degree from accredited university required, preferably in - Business, Marketing, Communications or another related field 

- Must have experience selling applications 

- 10+ years of progressive experience in planning, managing, and executing multi-channel, multi- segment marketing campaigns 

- Experience in the media and broadcasting industry is preferred 

- Proven leaderships expertise with effective team building skills and conflict resolution management 

- Professional presence and ability to develop strong working relationships with executive management