Job Description

·       Planning: Develop sales and marketing policies and procedures, set objectives, sales target (KPI), and prepare sales and marketing strategic plan for productive and systematic operations.

·       Manage and Supervise day to day tasks and activities of team members. Monitor their performance, operational planning process, financial/budget execution to achieve high-performance.

·       Customer Relationship: Regularly visit and maintain strong relationships all related interested parties and building effective communications and productive working relationships with new customers, previous customers, consignee vendors, schools and collaboration partners.

·       Develop and implement comprehensive marketing strategies, KPI targets that align with business goals.

·       Able to know and propose methods on how to steer marketing strategies based on the sales target requirement.

·       Set short- and long-term marketing goals to reach the KPI target.

·       Collaborate with cross-functional teams such as sales, product, and customer support.

·       Oversee the planning and execution of multi-channel marketing campaigns, including digital, social media, mail, events, and traditional advertising.

·       Monitor and optimize campaign performance through data analysis and reporting.

·       Conduct market analysis to understand trends, customer needs, and competitive positioning.

·       Identify and evaluate new marketing opportunities outside of Yangon and within Yangon.

·       Ensure consistent brand messaging and positioning across all platforms.

·       Oversee the creation of high-quality marketing materials and content.

·       Manage the marketing budget and allocate resources effectively.

·       Sales & Promotion: Prepare and plan attractive promotion plans for consignees & customers for each season to ensure a high sales traffic. Make strong connection to our consignees to ensure a high sales target from them.