Job Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

• Design, build and maintain our social media presence.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights,

• Plan, execute, and measure experiments and conversion tests,

• Collaborate with internal teams to create landing pages and optimize user experience.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

• Maintaining our social media presence across all digital channels

• Measuring and reporting on the performance of all digital marketing campaigns

Job Requirements

1. Any graduate with marketing or digital marketing degree.

2. Bring minimum 2-3 years of valuable experience as per the job title.

3. Proven experience in planning and executing digital marketing campaigns, including web, SEO/SEM,

email, social media, and display advertising.

4. Strong knowledge and understanding of digital marketing strategies, tools, and trends.

5. Familiarity with optimizing user funnels and enhancing customer experience across multiple digital channels.

6. Ability to collaborate effectively with internal teams, agencies, and vendor partners.

7. Exhibit a strong drive for results and complete tasks in timely manner.

8. Excellent communication skills and the ability to provide thought leadership in the digital marketing field.